The Three Types of Sales That Drive Profit and Freedom in Your Restoration Business

Turn more leads into signed work, improve job profitability, and create a restoration business that works without constant firefighting.

Before we go further, if you’re new here, I help restoration business owners get more profitable, reduce the chaos, and build something they can sell for a lot of money someday when they decide to move on.

Most people come to me because they’re not making as much money as they want, and they’re working way more than they want to. That’s the problem I help solve.

What I help my clients with is sales. And when I say sales, I’m talking about three different things.

The first is the marketing sale. That’s everything that makes the phone ring and gets the leads coming in.

The second is what I call the setter phase. That’s the person answering the phone when somebody calls because they’ve had water damage or a fire or a mold issue. Their job is simple. Get that person booked on that initial call. No calling them back later. No “let me check with someone.” You’ve got to get that appointment on the first call.

And then the third type of sale is the in-home sale. That’s the person who shows up at the customer’s door with a work authorization in their hand. Their job is to get it signed on that first visit. If they leave without it, they’re probably going to lose the job.

So if you want to make more money, you’ve got to get better at sales in all three of those areas.

But it doesn’t stop there.

If you really want to make money, you’ve got to do it profitably. You’ve probably heard that old line, “We lose a little bit of money on every job but make it up in volume.” Yeah, that doesn’t work.

I’m going to teach you how to be profitable in your jobs. On your mitigation jobs, on your rebuild jobs, on every job.

And to be profitable, you’ve got to understand your financials. That means your financials have to be clean and easy to understand. You’ve got to have a proper chart of accounts. And then you actually have to use your financials. That’s where my Financial Assessment and Bookkeeping Discipline documents come in.

You need clear financials so you can incentivize your team, understand what’s really happening in your business, and actually make it more profitable.

And then, eventually, you’re going to want to sell the thing.

Here’s the truth. If you’re not good at those three parts of sales, if you’re not making money on every job, and if your financials aren’t clean and clear, you don’t have a sellable business.

That’s what I help people with.

If that’s what you want, we should talk. Why wouldn’t you?