Looking for More Revenue and More Profit – No Need To Work on It by Yourself

The Restoration Sales Academy trains your reps to bring in steady work, while the Restoration Profit Academy helps you keep more of what you earn.

I didn’t invent the Restoration Sales Academy (RSA) and the Restoration Profit Academy (RPA) in a conference room. They were built from two very different seasons in my own journey. 

When it came to sales and generating revenue in the restoration business, I had a lot of reps and management under my belt. I knew how to be super efficient with my time, handle objections, and turn conversations into referrals. 

On the financial side - turning my restoration business into a money-making, valuable asset, I was the opposite. Early on I struggled. I did not understand what my P&Ls were telling me, and it cost me. So I dug in, learned what I needed to learn, and it changed everything. 

That’s the short story of how RSA and RPA got started.

Before we go further, if you’re new here, I help restoration business owners get more profitable, reduce the chaos, and build something they can sell for a lot of money someday when they decide to move on.

Restoration Sales Academy (RSA): From “Hope” to a Repeatable Sales Engine

When owners enroll reps in RSA, the story is usually the same. Good people, little training, sent out with a box of business cards and some donuts. Then everyone hopes for the best. Hope is not a strategy.

In RSA we build a real system. Weekly coaching. Role plays. Objection handling. Review of weekly call notes and feedback from me. A route plan that makes sense. A clear ask at every visit. And a consistent follow-up rhythm that turns polite conversations into real referrals. Most reps who join have some sales experience but no restoration background. We fix that fast. I give them the language, the vertical-specific priorities, and the confidence to lead conversations like a pro.

Results vary, of course, but here is what is possible. One rep did about 1.2 million in their first 12 months. That is not typical, but it can happen. What I see more often is 300 to 600 thousand in mitigation revenue in year one, with plenty of reconstruction tied to it if you are full service. The common thread is simple. Reps stop wandering. They start running a process.

Restoration Profit Academy (RPA): The Clarity That Changes Everything

This one is personal for me. I was not a numbers person when I started. I worked hard, but I did not know how to read what my business was telling me. The pain of not knowing pushed me to learn. When I finally understood my financials, I slept better and made better decisions. That is what I built in RPA.

We start with the foundation. Clean chart of accounts. Accrual and cash P&Ls you can actually read. Job costing that is real, not theory. Then we build the routine. Daily, weekly, monthly, quarterly. Close the month. Review the numbers. Talk about them with your team. Next comes strategy. Targets for gross profit by line of business. Budgets before jobs start. Variance reviews after jobs close. And finally, protection. Controls that reduce mistakes and dishonesty.

Owners who come into RPA move from guessing to leading. Margins improve. Cash gets predictable. The business becomes more valuable because the numbers are clear and explainable.

Which One First?

If you need revenue and your reps are green, start with RSA. If you are working hard and still not seeing it in profit or cash, start with RPA. Many owners do both. Sales feeds the top line. Financial clarity turns it into money you keep.

What To Do This Week

Sales-related:  If you have a rep, give them a route plan and clear expectations - number of visits, the challenge of finding out the prospect's current solution when they experience property damage, and clear notes in your CRM. Then role play the top three objections you hear.

Put a weekly 60-minute meeting on the calendar. Review activity and results for sales with your rep each week - start this week.

On the financial side:  If you do not have job budgets before work starts, pick one active job and create a simple labor and materials target today.

Review job profitability and AR for operations and finance. Make decisions and assign owners.

If you want help, book a call. We will talk through where you are, what you want to change, and whether RSA, RPA, or both are the right fit. No pressure. Just a real conversation that gets you moving.