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Areas of Focus

Restoration Business Coaching means different things to different owners. When we begin working with a new client, there are typically two to three areas of focus. If you could only choose one thing to focus on, which would it be? Which one area is creating the greatest challenge for you and your business?

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Vision and Goals

What would you like your business to look like this year, next year, three years from now? What do you want your life to look like? Maybe you want to add repairs to your mitigation business or mitigation to your general contracting business.  Are you too reliant on insurance work and want to gain traction with direct to consumer work? Is there too much of the day-to-day operations that falls on your lap and you’d like to work on delegating things to others? We’ll go through of process to lay out the plan for how to get you from where you are to where you want to be in the future.

The People

Unless you’re a one-person operation and want to stay that way, you need a team.  We’ll help you visualize what the team needs to look like and then build the team over time.  Some of our clients have us work with their management team to help elevate them to the next level.  We can work with your salespeople, estimators and project managers to help them with time management, setting priorities and running jobs efficiently to attain the desired profit levels.

Cash Flow

This is an area that if not handled in a meticulous way can cause sleepless nights.  Are you tired of being concerned about payroll, paying subcontractors and maxing out your line of credit? There’s a better way. We’ll work with you on proven strategies to ease your mind and improve your situation.


The restoration industry can be extremely profitable.  In many cases, the net benefit to the owner in established businesses can be in excess of 20%. Low overhead, newer businesses can be several points higher.  Don’t be content with breaking even and there’s certainly no reason to lose money. Let us show you how to control your labor, supply costs and expenses so you can realize the profit levels many of your peers are experiencing.


When it comes to sales, there are several important areas to cover. We’ll spend time on working with estimators, production managers and technicians as they are the first point of contact with the customer. We’ll give them the tools they need to understand how to build trust and secure the job. At the other end of the spectrum, you may also have a more traditional sales/marketing team that is calling on insurance agents, adjusters, plumbers and property managers.  We’ll help you to hold your team accountable for results.    


A deep understanding of your businesses’ financials is critical to success. We’ll help you build a chart of accounts that makes sense for your business and allow you to use your numbers as a management tool. Within the discipline of financial elements of the business, we’ll help you to implement systems to maximize profitability and have a healthy cash flow.

Internal Communication

Meeting rhythm is critical to success.  Not meetings for the sake of meeting though.  We’ll help you to develop the right meetings for your business.  The meeting design is all around tight communication and individual accountability.

Marketing Strategy

In today’s world, you need to have a strong presence on the web which includes your website, social media outlets and review sites.  We’ll explore areas such as search engine optimization, pay per click (think Google Ads, Facebook, Bing, etc.), retargeting and more traditional strategies in the industry such as agent marketing and involvement in your community.


This is an area of never-ending challenges for many owners.  There are a handful of common challenges in this area that most companies deal with and although we don’t have a magic wand, we can waive to make everything perfect, we can help you implement tried and tested systems to alleviate the issues.


If you’ve been in the industry for a long time, you understand how much more administratively intensive your industry has become. We’ll help you to put processes in place to streamline your paperwork flow so you can keep your insurance carrier and third part administrator clients happy and sending more assignments.

The Customer Experience

With social media and online review sites like Google, Yelp, Guild Quality, etc. there’s no hiding.  It’s more important than ever to give the customer a superior experience. We’ll help you implement simple systems to wow your customers.

Scaling the Business

Oftentimes, we find our clients are stuck in a place of doing a lot of the day-to-day operational work.  Systems and delegation are the primary tactics we use to help free owners to allow for time to work on leadership, people development and building relationships critical to increasing the size and value of the enterprise.

Tying it Together with an Industry CRM Production Management Tool

Are you still running your business from Excel files, Google Docs, paper work authorizations, moisture mapper logs and SD cards from technician’s cameras? Let us help you transform your business with the implementation of a restoration industry management platform.  We’re in regular communication with the primary vendors in the industry and can help guide you to a solution which will fit your budget.

Exiting the Business

At some point, you’ll want to exit the business. This means different things to different owners.  In some cases, it’s as simple as finding a buyer through a business broker. In other cases, it could be selling to a family member, a key employee or a competitor.  It might not be a sale – it could simply be a process of easing out of the day-to-day activities of the business and becoming an absentee owner. We’ll help you build the perfect plan for you.

Work with a Restoration Business Coach

  • One-on-one Personal Business Coaching and accountability
  • Peer Group / Group Business Coaching (Join an established group or form a new cohort)
  • Collaborative goal setting at your location, by videoconference and by phone
  • Specific System Implementation
  • Personalized attention to grow your business
  • Guidelines, templates, and financial models
  • Feedback from an experienced industry professional
  • Introductions to complementary industry experts
  • The chance to discuss the challenges and opportunities facing your business with someone who understands your industry