5 Quick Tips for Setting Powerful Goals

Mar 14, 2020

For some of you, this will be a reminder of a little acronym your first heard about years ago and for others, it will me the first time.

The acronym SMART has a number of slightly different variations, which can be used to provide a more comprehensive definition for goal setting:

S – specific, significant, stretching

M – measurable, meaningful, motivational

A – agreed upon, attainable, achievable, acceptable, action-oriented

R – realistic, relevant, reasonable, rewarding, results-oriented

T – time-based, timely, tangible, trackable

This provides a broader definition that will help you to be successful in both your business and personal life.



  • Well defined
  • Clear to anyone that has a basic knowledge of the project


  • Know if the goal is obtainable and how far away completion is
  • Know when it has been achieved

Agreed Upon (Also Attainable)

  • Agreement with all the stakeholders what the goals should be

Realistic (Also Relevant)

  • Within the availability of resources, knowledge and time

Time Based

  • Enough time to achieve the goal
  • Not too much time, which can affect project performance
  • Specific completion date
5 Quick Tips for Setting Powerful Goals

Think about which area of the business you want to focus on for this exercise.  Let’s choose sales.  We’ll get even more specific – restoration sales to agents and adjusters.

A weak (Not SMART) goal might sound like: Generate more revenue through agents and adjusters.

A SMART goal version of this goal is:  Generate $100k or more through new agent and adjuster relationships by 12/31/2020

Metrics: $30k Agents/$70k Adjusters

Milestones: Agents ($5k/month over next 6 months) Adjusters ($12k/month over next 6 months)

Steps Required: Agents (similar exercise for adjusters is needed)

  • Get agent name on every job
  • Call agent to introduce your company on day 1
  • Email agent a 24 hour update
  • Hand deliver a copy of your COS with customer comments
  • Ask for referrals
  • Add agent to email marketing list

Who is accountable for each step? Could be one or more people.

How is progress communicated? Weekly meeting/create simple tracking sheet

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